The original 1987
O.PARDON story

Michael Smit created the brand name O.PARDON.

The Womanizer

It all started on a beautiful day, in central London on ‘Piccadilly Circus’.

Michael rushed out of a cab accidentally stepping on the foot of a beautiful woman. He immediately excused himself by saying "Pardon me, Madame”. Michael looked up and judged by the look on her face he knew that a pardon alone was not sufficient. Michael then daringly decided to ask her out for dinner and to his surprise, she accepted.


They shared a very special evening together which made a lasting impression on Michael, he was inspired. Back in Amsterdam he kept thinking about that night and the moment he uttered the words; “Pardon me, Madame” never left his mind.

As the brilliant creator and founder of the Dutch brand ‘Sissy-Boy’, Michael thought ‘what could be a better way to remember such a night than to create a clothing brand in memory of it.


The Creator

Michael realised that “Pardon me, Madame” was too long for a brand name, so he chose ‘Pardon’. But ‘Pardon’ alone was not enough, the brand name needed more allure and charm.

Michael started thinking about that night in London and at the same time thought of infinity. Because if he had his way, that night would have lasted forever.

It suddenly dawned on Michael how to make that night timeless, a circle and this is how the brand name came to be: O.PARDON.


In Memory

In June 2011 after a long brave battle of zeventeen years, against ‘Non-Hodgkin’ and to our great sorrow, Michael passed away at the age of 53. 
Unfortunately Sissy-Boy stopped producing a new collection for O.PARDON and no longer used the name.

Six years later, Michael's son Seph & Jonathan took over the brand name. They strive to close a gap and creating The new lifestyle of O.PARDON which it deserves. 

Wear It and Be Joyful.