The original 1987
Michael Smit created the brand name O.PARDON.
Michael realised that “Pardon me, Madame” was too long for a brand name, so he chose ‘Pardon’. But ‘Pardon’ alone was not enough, the brand name needed more allure and charm.
Michael started thinking about that night in London and at the same time thought of infinity. Because if he had his way, that night would have lasted forever.
It suddenly dawned on Michael how to make that night timeless, a circle and this is how the brand name came to be: O.PARDON.