Who are we? And what
do we stand for?
Let’s tell you something About Us.
When Jonathan was studying Economics and Seph was studying Fashion, they both experienced a gap between the following three desired lifestyles in fashion:
The shabby chic French
The man who likes timeless quality & design and mixes casual with classic.
The freethinking Modernist
The man who loves minimalism, clarity of shape and modern materials.
The urban Opportunist
The man who likes to follow his gut feeling and doesn't overthink to much in the way he dresses. The man who leaves a bit untacked.
These are the foundation, the fundamentals and the motivation of O.PARDON.
The fusion of these styles — we like to call Special Basics — are the cornerstones of our brand identity.
The original 1987
Michael Smit created the brand name O.PARDON.
Michael realised that “Pardon me, Madame” was too long for a brand name, so he chose ‘Pardon’. But ‘Pardon’ alone was not enough, the brand name needed more allure and charm.
Michael started thinking about that night in London and at the same time thought of infinity. Because if he had his way, that night would have lasted forever.
It suddenly dawned on Michael how to make that night timeless, a circle and this is how the brand name came to be: O.PARDON.